LWC & Tiny Rebel join forces to launch Coal Drop Stout, a truly Great British Stout

LWC, the UK’s largest independent drinks wholesaler has partnered with Tiny Rebel, Wales’s largest independent craft brewer to launch Coal Drop stout, exclusively to the on-trade.

Bringing together Tiny Rebel’s renowned brewing expertise with the strength of LWC’s service and national distribution network, Coal Drop will offer consumers an easy-drinking, smooth and creamy stout, at an accessible price point. Appealing to the vast and growing demographic of stout drinkers in the UK, at 4.1% ABV Coal Drop will also sit at a sessionable level, making it the perfect choice for those seeking a refreshing, easy-drinking stout.

Brewed at Tiny Rebel’s Rogerstone’s brewery in Newport, the name ‘Coal Drop’ pays homage to the rich mining history in and around Newport and the surrounding South Wales Valleys, and the rich earthy colour of the perfect glass of stout.

Combining pale malted barley with a blend of rich kilned and roasted malts, Tiny Rebel serves up a smooth yet flavourful beer, with the nitro pour providing the ultimate drinking experience.

Brad Cummings, co-founder of Tiny Rebel said: “What we love most about the craft beer scene is that fans always want more – more choice, more big ideas, more innovation, and that’s exactly what gets us fired up – from the minute we started brewing in our garage to today, where we develop some of the most popular beers in the country whilst still remaining truly independent.

“There’s a stout revolution, and it’s safe to say Coal Drop will more than rise to the occasion. The velvety brew has been ten months in the making, and the coffee and chocolate aromas, blended with the smooth roasted malt mouthfeel, makes the perfect drop. We’re excited to partner with LWC to bring our stout to the masses.”

Lee Williams, Beer & Cider Category Manager for LWC, commented: “With the popularity and growth of stout showing no signs of slowing down, consumers are seeking out more choice and more options on the taps. And our job at LWC is to make sure we are offering our customers exactly what they need to meet these changing consumer demands.

“When the conversations of a potential partnership with Tiny Rebel arose, we were all very excited. Founded by best mates Brad and Gazz in 2012, Tiny Rebel has grown from two mates brewing beers in their garage at the weekend, to a best-selling beer brand. It’s an impressive story that resonates with consumers, not least because of their B Corp certification. Every product they produce has an edge to it that seems to win with today’s drinkers.

“Combining Tiny Rebel’s brewing expertise with LWC’s national footprint feels like the ultimate recipe for success for our customers, the on-trade and for stout lovers across the UK. Here’s to launching the next big British Stout!”

Hitting the on-trade from January the 20^th January, Coal Drop stout will be available across all 18 LWC depots in a 30L Sankey keg. Contact your local LWC depot or account manager for more information https://www.lwc-drinks.co.uk/contact/

View Coal Drop